After nearly ten years, Google has refreshed its iconic ‘G’ logo, marking a subtle yet significant shift in one of the world’s most recognizable brand symbols. This update, which replaces the familiar solid color blocks with a vibrant gradient, signals not just a design evolution but also Google’s deepening commitment to artificial intelligence.

What’s New in the ‘G’?

• The new ‘G’ logo moves away from the classic solid red, yellow, green, and blue segments.
• Instead, it introduces a fluid gradient that seamlessly blends these colors, creating a more dynamic and contemporary look.
• The design feels softer and more polished, and is optimized for modern screens and digital platforms, making it easier to recognize across devices of all sizes.

Why the Change Now?

This update is more than a cosmetic refresh. Google’s design language is shifting to align with its growing focus on artificial intelligence. The new gradient echoes the branding of Google Gemini, the company’s generative AI assistant, whose logo already features a similar blue-to-purple gradient. The move reflects Google’s intent to visually signal innovation and AI integration across its products.

“The new gradient design reflects the company’s evolving brand identity as it includes more AI functions, especially with the introduction of Google Gemini, its generative AI assistant.

• The Indian Express

Where Can You See the New Logo?

• The new ‘G’ is currently rolling out on the Google Search app for iOS and Pixel devices.
• Android users can spot it in the Google app beta version 16.
• For now, the updated icon is primarily visible on these platforms, while the older version remains on the web and most non-Pixel Android devices.

Google has not yet announced a full rollout date, but the new logo is expected to appear on more devices and platforms in the coming weeks.

What About Other Google Logos?

• The main Google wordmark (the six-letter logo) remains unchanged for now.
• There is no official word on whether other product logos-like Chrome, Maps, Gmail, or Drive-will adopt the gradient style, but given the company’s branding direction, similar updates could be on the horizon.

A Look Back: Google’s Logo Evolution

YearLogo ChangeDescriptionPre-2015Lowercase ‘g’ on a blue backgroundSimple, single-color 2015Introduction of circular ‘G’ with solid colorsModern, multi-color segments (red, yellow, green, blue). 2025Gradient’s colors blend seamlessly, reflecting AI focus.

The Takeaway

While the change may appear subtle, especially at smaller sizes, Google’s new ‘G’ logo marks a pivotal moment in the company’s visual identity. It’s a nod to the future-one where artificial intelligence is at the core of Google’s products and services, and where design evolves to reflect that technological leap.

As Google continues to roll out this update, users worldwide will gradually see the new, more fluid ‘G’ take its place on their devices-heralding a new era for one of tech’s most enduring brands.